Agenda

Day 1

Time

Topic

Presenters

9:00-9:30

Welcome Coffee and Registration

9:30-9:50

Welcoming and Opening
The importance of Higher Education

Wolfgang Kanera (Deputy Director General "Social Development, Security, Human Rights, Governance", German Federal Ministry for Economic Cooperation and Development (BMZ))

9:50-10:05

Speech Social Media - first experiences of a brave department

Dr. Roger Fischer (Head of Division "Internet, Social Media, Communication with the public", BMZ)

10:05-10:45

Presentation
That's what it is!

Social Media in Higher Education

Dr. Zoetanya Sujon (Professor, Media and Communications Department, London School of Economics (LSE))

10:45-11:00

COFFEE BREAK

11:00-12:30

Social Media in Action, Part 1
Best practices from Social Media

- Mathias Rothkoegel (CEO, Engage Marketing)
- Annelies Storme (Director of Partnerships, Global Venture & Fellowship, Ashoka International)
- Moritz Eckert (Board Member and Co-founder, betterplace.org)
- Markos Lemma (Co-founder and Community Manager, iceaddis)

12:30-13:30

LUNCH BREAK
(at Leo's Bistro, Collegium Leoninum)

13:30-15:00

Social Media in Action, Part 2
Best practices from Higher Education

- Almut Rieke (Project Manager Centre for Natural Resources and Development, Institute of Technology and Resources Management, Cologne University of Applied Sciences)
- Prof. Guy Tsala
- Nadja Gmelch (Project Manager, Technipedia, Catalan Association of Public Universities (ACUP))
- Felicitas Schnabel (Content Manager of Alumniportal Germany, German Academic Exchange Service - DAAD)
- Dr. Malte Persike (Award winner ars legendi 2012: Best teaching and lecturing in Higher Education. Lecturer for statistics at Johannes Gutenberg University Mainz)

15:00-15:15

COFFEE BREAK

15:15-15:30

The devil's advocate All that glitters is not gold!
Social Media and their limitations

Jay Cousins (Co-founder and Community Catalyst, Open Design City, Berlin)

15:30-17:00

Panel Discussion: The sky is the limit?
Potentials and limitations of Social Media for Higher Education in Development Cooperation

- Jay Cousins (Co-founder and Community Catalyst, Open Design City, Berlin)
- Lars Kilian (Department of Education, Technical University of Kaiserslautern)
- Marton Kocsev (Expert for Social Innovation and Social Media in Development, Egypt, GIZ)
- Curt Simon Harlinghausen (Chairman of the Division Social Media at German Association of Digital Economy (BVDW))

17:00-17:30

Welcome to my world!
Presentation of workshops (WS) and moderators

Moderators of workshops:
- Georg Scholl (Head of "Press, Communication and Marketing", Alexander von Humboldt Foundation)
- Petra Berner (Head of Department Latin America, Deutsche Welle Academy (DWA))
- Felicitas Schnabel (Content Manager of Alumniportal Germany, German Academic Exchange Service - DAAD)
- Dr. Itir Akdogan (Social Research / Media and Communication Studies, University of Helsinki)
- Christian Vogel (Distance & Independent Studies Center (DISC), Technical University of Kaiserslautern)
- Marton Kocsev (Expert for Social Innovation and Social Media in Development, Egypt, GIZ)

17:30

Conclusion Day 1

Moderators

19:00

DINNER
(at Refektorium, Collegium Leoninum)

Day 2

Time

Topic

Presenters

8:30

COFFEE

8:45-9:00

Welcoming and Introduction

Roland Lindenthal (Head of Division "Education", BMZ)

9:00-9:35

Keynote
Recommendations for German
development cooperation on how to use Social Media

Ben Scott (Senior Advisor of the Open Technology Institute at New America Foundation in Washington DC, currently scholar of the Neue Verantwortung-Foundation in Berlin)

9:40-9:55

Speech
Integrating Social Media! Where are the challenges of the future?


(Head of Division "Health, Education,
Social Security", GIZ)

10:00-13:00

Creative Idea Workshops (coffee break in WS)

10:00-13:00

WS 1: Research through Facebook?
(Hofgarten 1)

How to improve science and research through Social Media?

Moderator 1:
Georg Scholl (Head of "Press, Communication and Marketing", Alexander von Humboldt Foundation)

WS 2: Linked
(Atrium)

How to internationalise higher education through Social Media?

Moderator 2:
Petra Berner (Head of Department Latin America, Deutsche Welle Academy (DWA))

WS 3: Social Media as Gatebreaker!
(Kapitelsaal)
How to improve access to Higher Education through Social Media?

Moderator 3:
Felicitas Schnabel (Content Manager of Alumniportal Germany, German Academic Exchange Service - DAAD)

WS 4: Participation through Social
Media!

(Kleiner Salon)
How to increase students' participation in decision making through Social Media?

Moderator 4:
Dr. Itir Akdogan (Social Research / Media and Communication Studies, University of Helsinki)

WS 5: Quality - I like!
(Loggia)
How to improve the quality of teaching through Social Media?

Moderator 5:
Christian Vogel (Distance & Independent Studies Center (DISC), Technical University of Kaiserslautern)

WS 6: Profit through Social Media!
(Alte Kirche)
How to establish cooperation between universities and businesses through Social Media?

Moderator 6:
Marton Kocsev (Expert for Social Innovation and Social Media in Development, Egypt, GIZ)

13:00-14:30

LUNCH BREAK
(at Leo's Bistro, Collegium Leoninum)

14:30-16:15

New ideas for German
Development Cooperation!

Presentation of the results from the workshops

Moderators of workshops and rapporteurs

16:15-16:30

Where are we and what's next?
Summary and further steps

Janine Kreuz (Division "Education",
BMZ)

Moderation:
Tiemo Ehmke (Cultural Manager)
Dr. Katrin Bornemann (Consultant Media, Education and Culture)